Shreveport Times
September 13, 2026
OFFICIAL PROCEEDINGS OF THE BOARD OF DIRECTORS OF THE
VISIT SHREVEPORT-BOSSIER
June 18, 2026
Call to Order
Mr. Johnson, Board Chairman, called the regular meeting of the Board of Directors to order at 11:41 a.m. on June 18, 2026. The meeting was held at Visit Shreveport-Bossier, 629 Spring Street, Shreveport, LA.
Board Members Present: Andrea Butler, Billy Anderson, Carlotta Askew-Brown, Casey Hartley, Charles Johnson, Bump Skaggs, Dr. Jerome DuBose, Joanna Folse-Alexander, Tiffany Evans, and Veronica Brown.
Board Members Absent: Annikea Boles, Beth Smiley, Jason McKinney, Kelly Darden, and Jennifer Boone.
Staff Members Present: Stacy Brown, and Aaron Bronson
Public Present: Craig Lee
Approval of Agenda
Mr. Johnson called for a motion to approve the agenda, Ms. Hartley made a motion to approve, which Mr. Anderson seconded. All in favor, none opposed, with no public comment.
Approval of Minutes
Mr. Johnson called for a motion to approve May 7, 2026, regularly scheduled board meeting minutes. Mr. Anderson made a motion to approve, seconded by Ms. Askew-Brown. All in favor, none opposed, with no public comment.
Opportunity for Public Comment: No public comment.
Finance Committee
A. Financial ReportMr. Bronson reviewed the April and May Financials. The Finance Committee made a motion to approve; seconded by Ms. V. Brown. All in favor, none opposed with no public comment.
B. Check Register All questions were answered.
C. Occupancy Tax Report Ms. S. Brown reviewed the occupancy tax report for May. Shreveport-Bossier YTD is up 10.06%.
D. Tourism Summary Report Ms. S. Brown reviewed the April tourism summary report.
E. Selection of the Official Journal - The Finance Committee made a motion to approve the Shreveport Times as the 2026 2027 Official Journal; seconded by Mr. Anderson. All in favor, none opposed, with no public comment.
F. Grant Guidelines Some recent questions have come up regarding the grant guidelines. The current guidelines have been approved by the board. A committee can review and recommend changes if they would like. Legacy Grants the board decided that those annual events that regularly applied and provided timely information, and consistent management would be made Legacy and put into the budget, however they would be required to work with VSB, supply information ahead of time and a follow-up report at conclusion prior to reimbursement. Only difference is that VSB will budget for the Legacy Grants at $15k. The Finance Committee made a motion that all Legacy Grantees are required to attend an orientation, prior to applying, and then two (2) months prior to the event present to the board a 35-minute presentation about event and their out-of-area marketing. Ms. V. Brown seconded the motion. All in favor, none opposed with no public comment.
G. Grant Applications
a. Black Bayou Festival The Finance Committee made a motion to approve up to $3,000 for the Product Development Grant; seconded by Mr. Anderson. All in favor, none opposed with no public comment
b. Time Capsule Ceremony and July 4th Americans 250th Celebration The Finance Committee made a motion to approve up to $3,000 for the Product Development Grant; seconded by Ms. Evans. All in favor, one abstained, with no public comment.
c. Let the Good Times Roll Festival The Finance Committee made a motion to make the Let the Good Times Roll Festival a Legacy Grant for up to $15,000 reimbursement; seconded by Mr. Anderson. All in favor, none opposed with no public comment.
d. Art-ish The Finance Committee made a motion to approve up to $3,500 for the Start-Up Grant; seconded by Mr. Anderson. All in favor, none opposed with no public comment.
President Reports
Communications: Currently working on the Red River Balloon Rally and Culinary Trails marketing campaigns. Hired two interns for the summer internship program. The 2025 Annual Report has been completed. In 2025 visitors generated an estimated $998.1 million in spending across Caddo and Bossier Parishes. The Eat Here Guide will be released on October 1, 2026.
Conventions: Dallas sales calls with planners and MPI Meeting. Site visit with Visit Louisiana Emergency Preparedness Association for 2028 Annual Conference. Finalizing LSAE Annual Convention in September at Live! Currently cleaning up the CRM. Louisiana Resource Officers Association in town next week. The Louisiana Chiefs of Police meeting July 2026 and Jehovahs Witness, conferences will also be held in July 2026.
Film Commission: 50 Cent held a public announcement and a groundbreaking event. Several films are currently in the works. A film industry meetup will be August 29, 2026.
Destination Development: New Destination Development Coordinator position has been posted. The Shreveport Mayors Clean Sweep Campaign took place on May 6, 2026, in the Eden Gardens District. Currently working on a Blight Elimination Action Plan Video.
Sports Commission: A major Monday night event will be announced on July 16, 2026. A Balloon Glow will held on July 9, 2026, at Barksdale Airforce Base with the Military Affairs Council. The Red River Balloon Rally will be July 10-11, 2026, at Louisiana Downs. Working on 2026 budget. Working on major events funding for the Southern Collegiate Athletic Conference (SCAC).
Legislative Update: SB430 became Act 598. Currently working with RASA and Independence Bowl to begin education planning. At the July meeting the VSB board will consider a resolution ordering and calling a special election to be held in Caddo and Bossier Parishes to authorize the renewal of a hotel occupancy tax for the August Bond Commission meeting. The timeline for the renewal will also be discussed.
Destination 318: Winners were announced for the Destination 318 Tourism Challenge. 1st Place - $50,000 E-Vans Electric Co., 2nd Place - $25,000 Gods Country Resort, 3rd Place - $10,000 Vegans on the Run, 4th Place - $7,500 Streetcar Station and the Swamp, 5th Place - $5,000 Firefly Nights, 6th Place - $2,500 Amour Riviera, and Peoples Choice Award - $2,000 Firefly Nights.
Airport Visitor Center Ribbon Cutting and News Conference will be held June 24, 2024, at 11:00 a.m.
Chairmans Report - Association Reports
A. Shreveport-Bossier Film Advisory Board Bylaws After reviewing the bylaws, Mr. Anderson made a motion to approve; seconded by Ms. Hartley. All in favor, none opposed with no public comment.
Restaurant Association: No report
Hotel/Motel Association: The June meeting was held on June 11, 2026, at Ernests Orleans Restaurant. The guest speaker was Terri Matthews, Executive Director of Downtown Shreveport Unlimited (DSU). HLA will hold a Hospitality Job Fair on Wednesday, August 26, 2026.
Attractions Association: No report
Next Meeting:
Board Meeting July 15, 2026
Agenda items for the upcoming meeting:
Ordinance for Occupancy Tax Renewal
Adjourned: The meeting was adjourned at approximately 12:40 p.m.
Approved:
__________________
Charles Johnson
Chairman
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Carlotta Askew-Brown
Secretary
12626463 9/13/26 ($311.00)
Miscellaneous Notices